Welcome — I’m Alex.
I design user-centered solutions to meaningful problems, with a focus on helping impact-driven companies—and our world—grow and thrive.
Recent Work at CrossFit
Role
Product Designer
Years
2023 - Present
Redesigning the CrossFit Map
Harnessing location to connect users to gyms near them.
→ Increased lead conversion
→ Increased daily active users
Optimizing Gym Profiles to Generate Leads
Re-designing affiliate directory pages on CrossFit.com with a focus on lead generation.
→ Increased overall lead conversion
→ A surprise learning on mobile
🚧 Coming Soon
Growing CrossFit’s organic site traffic
Creating location based pages to index 13,000+ gyms for SEO
→ Almost half of CrossFit’s organic leads currently come through these pages.
About Me
I'm a product designer based in Boulder, CO. My love for design stems from a desire to leave every space better than I found it.
I earned my master's in user experience design from CU Boulder, where I now teach part-time as an adjunct instructor in the same program. When I'm not by my computer you’ll find me outdoors in Colorado, enjoying sourdough crackers with friends, or sharing a tiki drink with my partner.
I've dedicated my career to designing meaningful experiences at places that make a positive change on the world— working across non-profits, higher education, mental health startups, and, currently, at CrossFit designing for millions of users.
