Welcome— I’m Alex Steele,
a creative problem solver a product designer based in Boulder.

Recent Work

Currently designing digital experiences at CrossFit, impacting the health and fitness journeys of millions, focused on growth design across mobile and web.

CrossFit Map thumbnail

Designing a map experience for a global audience

Harnessing location to help users find gyms near them.

  • Increased lead conversion and DAU

Optimizing Gym Profiles for Customer Leads

Improving gym profiles for targeted conversion and growth.

  • Increased overall lead conversion

Core Design Skills

Team Alignment

I love bringing cross-functional teams together through collaborative workshops to clarify goals, define problems, and align on actionable hypotheses.

Leveraging Insights

I know when to go scrappy and when to scale—whether it’s rapid prototyping for quick user feedback or structuring full-scale research projects.

Designing with Constraints

I thrive in problem-solving within real-world constraints—be it tight timelines, limited resources, or technical challenges. I know when to adapt, innovate, and push boundaries.

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