Hi there, I'm Alex Steele.
Hi there, I'm Alex Steele.
Hi there, I'm Alex Steele.
I design thoughtful and impactful products that help people and our world thrive.
5+ years of experience designing in the health and fitness space, currently as a Product Designer at CrossFit while teaching graduate design courses at the University of Colorado.
I design thoughtful and impactful products that help people and our world thrive.
5+ years of experience designing in the health and fitness space, currently as a Product Designer at CrossFit while teaching graduate design courses at the University of Colorado.
Introducing a Home Feed Experience to the CrossFit App
Redesigned the CrossFit Games app to be the CrossFit App, introduced a new home feed into a source for daily content.
The new feed increased time in app by 3X, up 200%.
Helping Coaches Find the Right Course Faster
Improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Optimizing Gym Profiles for Leads
Redesigned gym public profiles for targeted conversion and growth. Led to an increased overall lead conversion.
Bundling Competition Registration and Merch to Unlock $1M+ in Growth
Redesigned the purchase flow for CrossFit’s largest D2C moment, allowing bundling competition sign-up with merch, reducing friction for 300,000+ competitors while generating new revenue for CrossFit.
Introducing a Home Feed Experience to the CrossFit App
Redesigned the CrossFit Games app to be the CrossFit App, introduced a new home feed into a source for daily content.
The new feed increased time in app by 3X, up 200%.
Helping Coaches Find the Right Course Faster
Improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Optimizing Gym Profiles for Leads
Redesigned gym public profiles for targeted conversion and growth. Led to an increased overall lead conversion.
Bundling Competition Registration and Merch to Unlock $1M+ in Growth
Redesigned the purchase flow for CrossFit’s largest D2C moment, allowing bundling competition sign-up with merch, reducing friction for 300,000+ competitors while generating new revenue for CrossFit.
Helping Coaches Find the Right Course Faster
Improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Bundling Competition Registration to Unlock $1M+ in New Revenue
Redesigned the purchase flow for CrossFit’s largest D2C moment, allowing bundling competition sign-up with merch.
Outcome: Reduced friction for 300,000+ competitors while generating new revenue and establishing a scalable commerce capability.
Optimizing Gym Profiles for Leads
Improving gym profiles for targeted conversion and growth. Led to an increased overall lead conversion.
Introducing a Home Feed to the CrossFit App
Turning the CrossFit Games App into the CrossFit App, a new daily destination with scrollable, engaging content.
Case Study Coming Soon