Hi there, I'm Alex Steele.
I design products that feel human, solve real problems, and drive impact for both the business and our world.
Currently, designing in the health and fitness space at CrossFit.
I design products that feel human, solve real problems, and drive impact for both the business and our world.
Currently, designing in the health and fitness space at CrossFit.
Introducing a Home Feed Experience to the CrossFit App
Turning the CrossFit Games App into the CrossFit App, a new daily destination with scrollable, engaging content.
Case Study Coming Soon
Helping Coaches Find the Right Course Faster
By leveraging AI-powered prototyping, we improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Optimizing Gym Profiles for Leads
Improving gym profiles for targeted conversion and growth. Led to an increased overall lead conversion.
Helping Coaches Find the Right Course Faster
By leveraging AI-powered prototyping, we improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Optimizing Gym Profiles for Leads
Harnessing users location and a global index of 13,000+ gyms to helps users find gyms near them, anywhere in the world.
Introducing a Home Feed to the CrossFit App
Turning the CrossFit Games App into the CrossFit App, a new daily destination with scrollable, engaging content.
Case Study Coming Soon
