Hi there, I'm Alex Steele.
Hi there, I'm Alex Steele.
Hi there, I'm Alex Steele.
I design thoughtful and impactful products that help people and our world thrive.
Currently a Product Designer at CrossFit, creating digital experiences that support athletes, coaches, and gym owners worldwide.
I design thoughtful and impactful products that help people and our world thrive.
Currently a Product Designer at CrossFit, creating digital experiences that support athletes, coaches, and gym owners worldwide.
Introducing a Home Feed Experience to the CrossFit App
Redesigned the CrossFit Games app to be the CrossFit App, introduced a new home feed into a source for daily content.
The new feed increased time in app by 200%.
Helping Coaches Find the Right Course Faster
Improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Adapting Nod to become a Snap Mini
A gamified Snap Mini that helps users deepen friendships through Q&A, points, and shareable stickers. I designed key gamification, notifications, and entry points to make connecting effortless and engaging.
Bundling Competition Registration and Merch to Unlock $1M+ in Growth
Redesigned the purchase flow for CrossFit’s largest D2C moment, allowing bundling competition sign-up with merch, reducing friction for 300,000+ competitors while generating new revenue for CrossFit.
Introducing a Home Feed Experience to the CrossFit App
Redesigned the CrossFit Games app to be the CrossFit App, introduced a new home feed into a source for daily content.
The new feed increased time in app by 200%.
Helping Coaches Find the Right Course Faster
Improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Adapting Nod to become a Snap Mini
A gamified Snap Mini that helps users deepen friendships through Q&A, points, and shareable stickers. I designed key gamification, notifications, and entry points to make connecting effortless and engaging.
Bundling Competition Registration and Merch to Unlock $1M+ in Growth
Redesigned the purchase flow for CrossFit’s largest D2C moment, allowing bundling competition sign-up with merch, reducing friction for 300,000+ competitors while generating new revenue for CrossFit.
Helping Coaches Find the Right Course Faster
Improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Bundling Competition Registration to Unlock $1M+ in New Revenue
Redesigned the purchase flow for CrossFit’s largest D2C moment, allowing bundling competition sign-up with merch.
Outcome: Reduced friction for 300,000+ competitors while generating new revenue and establishing a scalable commerce capability.
Adapting Nod to become a Snap Mini
A gamified Snap Mini that helps users deepen friendships through Q&A, points, and shareable stickers. I designed key gamification, notifications, and entry points to make connecting effortless and engaging.
Introducing a Home Feed to the CrossFit App
Turning the CrossFit Games App into the CrossFit App, a new daily destination with scrollable, engaging content.
The new feed increased time in app by 200%.
